Lady GaGa earns an estimated £19m ($30m) every year, using her Twitter page.
Experts at the Wall Street Journal report that the figure was calculated taking into account GaGa‘s close connection with her 20.7m ‘Little Monster‘ followers, who are more likely to buy her music legally.
As well her tight bond with fans, the paper also took in consideration the publicity and free direct marketing potential that she gets from Twitter.
Marketing expert John Bonini explained: “[GaGa] really engages [her followers] and retweets stuff they say as if she was one of them.”
GaGa also set a global record earlier this month when her Twitter followers rose above 20 million.