Karl Lagerfeld is to design the logo of the Sofitel Luxury Hotel in Singapore.
The Chanel Creative Director has designed a lot of things—like luxury clothes and Diet Coke bottles, but this the first time he will be branching out to the property market.
“I am very proud to announce this inspirational collaboration, which is a perfect illustration of Sofitel Luxury Hotels’ ambitions with regard to excellence and elegance,” Sofitel CEO Robert Gamer-Jones said. “His exceptional creativity and talent will confer on our emblem the ultimate touch of refinement and enhance our concept.”
The Sofitel So brand is a new hotel concept from the French hospitality company that combines Sofitel’s signature experience with individual international fashion designer and artist touches at individual locations. For example, Sofitel So Mauritius was customized by Kenzo Takada. And the Sofitel So Bangkok was fancied-up by couturier Christian Lacroix.
Karl Lagerfeld will serve as the signature designer for the So in Singapore—a 134 guest room property that is scheduled to open mid-year.
“Having Karl Lagerfeld as the ‘Signature Designer’ for the distinctive Sofitel So Singapore was an obvious choice to us, allowing us to pay homage to the country’s symbolic heritage building with an iconic design collaboration,” said Managing Director of Royal Group Holdings Bobby Hiranandani.
No word yet on any details of the hotel design. Will there be iPods in every corner? A Choupette for every guest? Only time will tell.
Are you excited to see Karl’s hotel designs?
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