Madonna and her daughter Lourdes’ clothing label Material Girl revealed it’s Fall 2012 ad campaign today featuring Georgia May Jagger as the face of the line.
Daughter of Mick Jagger and Jerry Hall, the 20-year-old model posed backstage at Madonna’s MDNA rehearsal at Nassau Coliseum, in some super cute outfits from the collection.
Georgia is clearly familiar with the setting, “I had so much fun shooting this campaign. I spent a lot of my childhood backstage hanging out around amps. That was where we chilled when we were younger. So this photo shoot brought back a lot of memories.”
While Madonna and Lourdes are pleased with the outcome, “We think Georgia May has great style and perfectly captures the energy and free spirit of the Material Girl Fall line.”
Check out the behind the scenes vid below!