Bar Refaeli has been announced as the face of H. Stern’s “My Collection” jewellery campaign, following in the footsteps of Kate Moss and Katie Holmes.
The 27-year-0ld Israeli model was chosen to appeal to a younger demographic, and give the campaign some new energy. Shot by Tom Munro in New York, the campaign is softy focussed and full of light, which is a stark contrast to previous ads.
The ‘My Collection’ campaign shows Bar going from day to night in the city that never sleeps, wearing stunning pieces of jewellery. With her blonde locks catching the light and perfect smile across the campaign, we think she’ll do wonders for the collection.
We love the campaign and think Bar Refaeli is the perfect choice!
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