Beyoncé‘s latest fragrance, Pulse, hits stores in September, and the sexy siren has just-released the advert for it.
Beyonce exclusively told Elle.com “Pulse is a fragrance you can wear all the time,”
“I love the idea of a signature scent that lets a woman leave her mark wherever she goes, so I always try to make my scents appropriate for any occasion.” The fragrance comes in an upside-down chrome-and-blue bottle, neatly tucked into a holographic carton. The bottle’s topper, a chrome cap, was inspired by her stage costumes. “I love [that] because it incorporates fashion into the overall design.”
The print ad was photographed by Lionel Gasperini, and the TV commercial was shot by Jake Nava, who directed the singer’s “Single Ladies” video.
Pulse follows the successful ‘Heat’, which the ‘Run The World’ star launched two years ago.
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