Rodial’s ad for a ‘body sculpture cream’ featuring Mila Kunis has been banned by advertising watchdog in the UK.
The promotion which was sent out via email featured Kunis in her underwear and the line “Get a body to die for with 50% off body sculpture for 24 hours”.
It can also be read in the ad that the “intensive formula” could give “Mila Kunis’ Esquire look”.
The Advertising Standards Authority said in a statement, “Because robust evidence was not presented to demonstrate the implied efficacy claims for the product or that Mila Kunis had achieved the look featured in the photo as a result of using the product, we concluded that the ad was misleading,”
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