Lady Gaga has released a short promo film for the campaign of her new fragrance, ‘Fame‘.
The singer sets the tone in a cold, industrial setting, where the lab is punctuated with shirtless men (obviously) who act as scientists conjuring up Gaga’s unique black eau de parfum, while a French voiceover artist explains the strange process.
A world away from the usual fun or sexual motifs used for perfume, Gaga opted for them to experience the “Haus Laboratories in Paris.”
Check out the strange video below…will you be buying the fragrance?!