Calvin Klein have revealed that Alexander Skarsgård is the new face of men’s fragrance ‘Encounter‘, alongside Lara Stone who is the face of the brand’s ‘Euphoria‘ scent.
Vice President of marketing Thomas Burkhardt, explained, “The Encounter Calvin Klein campaign tells the story of unresolved tension and desire between a man and a woman.” He added, “It also makes you a bit uncomfortable, which is a trademark of advertising this brand.”
While Skarsgård was clearly interested from the start, “Their idea for their concept was very intriguing to me — it was almost like a short film, and very film noir. It felt interesting to me.” “I wanted to be involved with something where you tell a story — even though it’s a short story.”
We LOVE this ad campaign! He sure does look good…!
